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Sony AI

Charting the development of a game-changing AI

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Sony AI built an agent that could outrace the world’s best Gran Turismo drivers. Our documentaries told the story of that breakthrough.

Gran Turismo is one of the most popular racing video games ever made, and one of the most realistic. Sony AI set out to build an AI driver that could master its hyperrealistic physics with superhuman speed and control. The result, GT Sophy, was a reinforcement learning breakthrough that made the cover of the prestigious science journal Nature. Sony AI wanted to explain the steps leading to its innovation — and to document the moment when GT Sophy faced off against the best human players in the world.

We built a comprehensive storytelling program to explain the breakthrough, including a three-part documentary following 16 innovators on three continents, technical articles with engaging data visualizations, and a wide-ranging social campaign. The docuseries, The Team Behind GT Sophy, was an official selection of the Tribeca X competition at the Tribeca Film Festival. The documentary debuted at the press conference announcing the breakthrough, which drew coverage in more than 400 publications in 30 countries.

GDP developed a bold graphics system for all of Sony AI’s storytelling; the color palette, typography, and graphic elements unified the company’s brand and technical expertise with the playfulness of video gameplay.
What does an AI racing agent need to perfect in order to compete with the world’s best human drivers? Incredible speed, impressive control—and good sportsmanship.
The Sony AI team comprises some 75 expert AI researchers and engineers from around the world, led by CEO Dr. Hiroaki Kitano.

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“As a researcher, it’s the highest achievement that you can get in the field—and honestly, not something I dreamt I would be a part of,” says Sony AI senior research scientist Piyush Khandelwal of the Nature magazine cover in The Team Behind GT Sophy.
The three-part docu-series begins in a small Tokyo apartment during the COVID-19 pandemic, where Florian Fuchs, then an intern, ran simulations of Gran Turismo Sport on nine PlayStations—24/7.
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