Skip to main content
PALO ALTO NETWORKS

Building a new brand identity for the security pioneer

Spread the news
Palo Alto Networks was about to redefine its product line. We helped it build a new brand identity to match.

Palo Alto Networks takes on the world’s toughest cybersecurity challenges. With a set of category-redefining products on the way, CEO Nikesh Arora wanted to reshape the brand. How could one visual language capture the strength, flexibility, and integration of a growing portfolio?

We began by studying the company’s legacy, where we found inspiration that shaped everything we built. The new brand mark unites three converging shapes, one for each product family. We named the families — Strata, Prisma, Cortex — and gave each its own glyph and color. A typographic system built on Hoefler & Co.’s Decimal typeface, inspired by watch dials, keeps information-dense screens readable. The new identity rolled out across the company’s website, branded materials, and campuses worldwide.

The peelable element of the company brand mark was built within a 7x7 grid. Its three converging shapes represent the integration of the company’s three product families—Strata, Prisma, Cortex—into a cohesive whole.

The company’s mission has always been to ensure cybersecurity for everyone; any new logo and design system we created had to elevate that cause.

TK
We used the highly versatile Decimal typeface for the Palo Alto Networks brand. Its sans serif style was inspired by the markings on watch dials, making it ideal for information-dense environments. The simplicity complements the bold primary color scheme of the brand.
Spread the news

You may also like

See all work
ADYEN
Introducing a global
commerce powerhouse
to the U.S.
C3 AI
Cementing the industry dominance of a trailblazing Enterprise AI brand
Sony AI
Charting the development of a game-changing AI
SYMANTEC
Establishing the true nature of security