Cementing the industry dominance of a trailblazing Enterprise AI brand

C3 AI founder Tom Siebel first approached us as he was seeking to build a business category that barely existed. How could the company define enterprise AI and claim it as its own?

We began with a bolder brand identity: clean black-and-white type and confident messaging where every sentence ends in a period. Then came “You See, We See,” a global ad campaign revealing what AI can see that the naked eye can’t: “You see an oil refinery. We see 52 valves in critical condition.” Billboards, airport takeovers, and TV spots carried the message worldwide, and the campaign earned an estimated 1.3 billion impressions across 33 countries. We also oversaw production of a podcast and redesigned the company’s digital presence. Around C3 AI’s IPO, we helped produce the branding assets that took over the New York Stock Exchange, Times Square, and Madison Square Garden.