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MICROSOFT WORKLAB

Creating a storytelling portal exploring the future of work

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AI is changing how the world works. Partnering with Microsoft, we built WorkLab as the go-to authority on the future of work.

Microsoft has decades of research on how people work, and an unmatched view of how AI is changing it. But busy business decision-makers don’t tend to have time to read research papers. How could Microsoft turn its expertise into engaging stories that shape how business leaders think about the future of work?

Drawing on our newsroom experience, we built the WorkLab site from scratch, with a vibrant editorial design system. It started with feature stories and expanded to include how-to guides, reports, an executive newsletter, and an award-winning podcast. Launched as hybrid work took hold, it proved flexible enough to pivot when generative AI arrived, crystallizing Microsoft’s vision of the AI-powered workplace. One WorkLab story, on the “triple peak” workday, earned coverage from The New York Times, The Atlantic, Bloomberg, and NPR — without a single press release.

The WorkLab site was designed to be visually arresting and easy to explore regardless of the platform you view it on.
Our design team worked with skilled editorial artists and illustrators to craft infographics that delivered insights and data beautifully and efficiently.
GDP worked with top-notch journalists to deliver a provocative, varied array of feature stories, essays, interviews, and research reports.

GDP helped elevate our storytelling about the future of work.

TK
Each story was paired with an animated illustration that illuminates the personalities and sometimes-abstruse concepts within. GDP worked with a wide variety of artists to give each story a distinct visual identity.
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