Creating and producing a podcast on leadership innovation

Microsoft WorkLab draws on the company’s data and insights to explore big questions: where, when, how, and even why do we work? Its stories resonated so strongly that Microsoft asked for more. How could we bring Microsoft’s research to life in a more personal format — a podcast?
We partnered with Microsoft to set each season’s theme. Then we helped select the guests and prepped them for every interview, and devised questions that would shape the conversation flow. Guests included Accenture CEO Julie Sweet, Thrive Global founder Arianna Huffington, Khan Academy founder Sal Khan, and Wharton AI expert Ethan Mollick. As the conversation shifted from hybrid work to the AI revolution, the show evolved with it, expanding from audio to video. We also designed episode art and a landing page that extend WorkLab’s vibrant identity. What started as an extension of WorkLab became an award-winning destination all its own.


Collaborating with GDP, we were able to quickly create a podcast that feels not just insightful but highly actionable.

You may also like
See all work